Health and Wellness Marketing for Holistic Health Businesses
Pioneering Specialized Holistic
Health Marketing Since 2020
For Holistic Health Businesses
Ready to Grow Profitably—Without Misalignment
OUR CLIENTS
Proof that honest, specialized marketing generates real revenue
There is a widespread misconception that health and wellness businesses must stay small, under-earning, or financially strained in order to remain “aligned. In reality, most practitioners struggle not because their work lacks value—but because they are working with marketing companies using the wrong model.
Josephine Ting Strategy & Management provides specialized, honest, and transparent marketing systems designed specifically for health and wellness businesses—allowing practitioners to grow sustainably, attract the right patients, and build real profit without adopting aggressive or misleading sales tactics.
When marketing systems are aligned with the realities of health and wellness decision-making, profitability is not only possible—it becomes sustainable.
These results reflect what happens when the right strategy meets the right industry.
Why most health and wellness marketing fails
The issue isn’t effort, intelligence, or quality of care—it’s working with an incompatible marketing model.
Traditional Sales-Driven Marketing Agencies
- Built for speed, volume, and quick wins
- Uses aggressive sales psychology
-
Encourages oversimplified or
exaggerated claims - Lacks transparency and ethical nuance
- Often misrepresents healing work
Effective for transactional industries. Structurally incompatible with health, healing, and trust-based care.
Working with
-
Designed exclusively for holistic
health and wellness businesses -
Grounded in authenticity,
transparency, and ethics - Strategy-led and data-driven, not trend
-
Deep understanding of marketing
platforms and healing industries -
Built to maximize returns while
sustaining long-term growth
When marketing respects how health-conscious people actually choose care, growth becomes stable, ethical, and financially viable.
Generalist
Freelancers
- Limited understanding of health and wellness industries
- One-size-fits-all frameworks
-
Requires heavy oversight from
practitioners - Inconsistent strategy and execution
-
Ethical responsibility often
overlooked
Affordable upfront, but costly in wasted time, stalled growth, and confusion.
Health and wellness businesses are not meant to stay poor
There is nothing inherently unprofitable about health and wellness work.
The problem arises when practitioners are asked to grow using marketing frameworks designed for industries that thrive on urgency, exaggeration, and transactional decision-making. Health-conscious audiences do not buy care the way they buy software, supplements, or consumer products.
Traditional sales marketing creates friction where trust is required. It shortens timelines that need patience, simplifies decisions that require discernment, and prioritizes persuasion over understanding.
Specialized health and wellness marketing works because it is built on honesty, transparency, and psychological accuracy. It respects how patients evaluate care, how trust is formed over time, and how authority is earned—not manufactured.
Josephine Ting Strategy & Management exists because profitability in health and wellness does not require manipulation—it requires the right strategy for the right industry.
By pioneering specialized holistic health marketing since 2020, the firm has developed a distinct methodology that integrates strategy, psychology, and industry fluency—an approach not found in traditional or generalist marketing agencies.
All-in-One Health and Wellness Marketing Services
Josephine Ting Strategy & Management provides fully integrated marketing systems for holistic health practitioners and wellness brands who want to grow profitably—without compromising accuracy, trust, or alignment.
Health & Wellness Marketing Consulting
High-level strategy integrating SEO, content marketing, Meta ads, email marketing, and funnel optimization into a cohesive, values-aligned growth plan.
Social Media Strategy & Management
Algorithm-informed content systems tailored for health and wellness businesses—supporting visibility, authority, and consistency without burnout.
All-in-One Online
Marketing Services
Brand development, website optimization, email marketing, social media management, and paid advertising—strategically designed to function rather than disconnected tactics.
TESTIMONIALS
"Josephine is an extremely talented, focused, and hardworking person. I changed my hiring and recruitment processes to find more people who think, act, and perform like her. Josephine shines at all phases: research, analysis, strategizing, and execution. Unlike so many, she is not easily distracted and will not change course emotionally or act in a reactionary manner. She sticks to the script, analyzes the data, and evolves her strategy. I need 6 more people just like her. Then I could take over the world."
"I honestly can't say enough wonderful things about Josephine! Josephine has served my business partner, Dr. Jeanie Schalfly, and I with social media management and course development for our Positivity Fertility coaching program over the last year. Josephine brings tremendous value to any business or team as she is timely, efficient, and willing to tackle any task that comes her way. She puts her heart and soul into all that she does and has impeccable work ethic! "
"I can't say enough good things about Josephine's quality of work. She is always on top of her work and always find ways to improve another notch. My clinic has been growing because of her talent and expertise in marketing and content creation."
"I can’t speak highly enough of Josephine Ting. Josephine has gone above and beyond assisting our business and has significantly grown our Facebook and Instagram followers. She is extremely knowledgeable about social media processes including SEO, algorithms, and other technical things to help our business grow. Her technical expertise is well matched with her creativity as she has produced beautiful posts and content for our social media platforms - specifically targeting the appropriate audience for our business. I recommend her and her business without reservation."
"Josephine has an incredibly analytical mind for creating business strategies. She helped to structure and schedule the content for my social media accounts and delivered exceptional keyword research that boosted my YouTube channel! Her expertise and passion for providing the best results make her a great person to work with. I highly recommend working with Josephine, as she is the best strategist you could find!"
"Josephine has been an integral part of our social media strategy and we consider her a valuable member of our team. Her personal experience with wellness translates into her ability to represent us online. She is prompt, thorough and thoughtful in everything she does."
"Josephine has been a game-changer for our business, Arash Massage. When we interviewed multiple candidates, none truly grasped the essence of our brand until we met her. Her keen understanding of social media analytics and her tailored strategy not only aligned perfectly with our goals but transformed our outreach. Starting our journey just before Hurricane Helene devastated Western North Carolina, we faced unprecedented challenges. In a time when many businesses struggled to survive, Josephine’s innovative approach helped us not just stay afloat, but to thrive. Thanks to her efforts, we are now busier than ever and growing exponentially. We are proud to be a part of healing our community and emerging from tragedy stronger than ever. Investing in Josephine’s expertise has been one of the most impactful decisions for our luxury wellness massage business, and we look forward to a continued, successful partnership."
Why this work exists
I founded Josephine Ting Strategy & Management after getting sick and experiencing firsthand how fragmented, opaque, and misaligned the health and wellness industry can be—both for patients and practitioners.
As I healed and began working within the industry, I saw the same patterns repeat on the business side. Holistic health practitioners were being guided by marketing strategies that prioritized sales over ethics, speed over accuracy, and visibility over responsibility. When patients don’t come in because of the inauthentic messaging, it is the holistic health practitioners trying to help people that get hit the hardest. Many wellness brands didn’t fail because their work lacked value—they failed because their work was being represented in ways that were fundamentally misaligned.
What began as a way to support ethical, effective healing work has grown into a specialized practice serving holistic health and wellness brands globally. Since 2020, this work has continuously evolved in response to the real challenges practitioners face—pioneering a strategic, transparent, and industry-specific approach to health and wellness marketing.
This business exists to prove that health and wellness brands can grow honestly and profitably—when marketing is designed specifically for how healing work is chosen, evaluated, and trusted.